Tag Archives: actor

Four Tips To Analyzing Voice Over Copy

Written by Terry Berland for Backstage

As a casting director I speak directly to the ad agency creative team that choose the talent to book the job.  This creative team decides on the type of read they are looking for, which is given to you in the form of direction. All really good voice over artists knows that the choice of tone in every word is important. 

The most valuable message I can give you is to look beyond the written direction, but trust that all the answers to how to make the best choices can be found in the script itself.
Look at the following four elements to make distinct choices and enhance your reads.

1. Look at the visuals of the spot.
If you are fortunate enough to be given visuals, really look at them. They will help you understand the general tone of the spot. Here are some sample visuals to get you thinking:

  • A tight shot: This indicates a more intimate read.
  • White picket fences: Friendly, reassuring and calm.
  • Rolling hills: Folksy, calm and reassuring.
  • Bright colors and quick shots: Bright and upbeat.
  • Puppies, children, family and friendship scenes: Warm and joyful.
  • Military: Inspirational and bold.

2. Look at the written descriptions between the VO words.
Many times you will not be given actual visuals, but verbal descriptions instead. It is as important to read all the descriptions as it is to look at the visuals. You will find the same hints in the written words as in the visuals. 

3 . Pay attention to the product.
Fast food reads are upbeat and bright with quicker tempos.
An expensive restaurant with dim lights would indicate a place to linger and calls for reads that are slower, with softer tones.
Luxury cars and lush interiors indicate a more intimate read.
Speeding cars signal a stronger, focused read with drive.
Retail stores with bright positive colors and bouncy music call for a bright and friendly read.
Financial institutions call for a read that is trustworthy and reassuring.
Shampoo, cosmetics and anything that makes you more attractive or more appealing have a more “cosmetic” tone, which you would achieve by reading your words with a softer and rounder tone. 

4. Find cue words in the script.
Certain words should guide you towards a choice.  Some cue words include:  “trust”, “confident”, “assured”, “safe” “take action now”, “go now”, “limited time” and “hero”.
There are many more types of visuals, cue words and types of products out there. Become aware, learn and practice.  There is nothing haphazard about the choice of voice that is made for each commercial.  After all, your voice is supporting the visuals and branding the message.  

Everything You Need To Know About Voice Over Recording Sessions

Written by Terry Berland for Backstage

Voice Over Recording Sessions

Learn all the need to know information on voice over recording sessions

The end result you are looking for after learning how to do voiceovers, making a good demo, and auditioning well, is to book the job. For the many performers who are crossing over from commercial acting to voice acting, the booking experience is very different. Here’s what you can expect at a voiceover booking.

One of the reasons actors love to do voiceovers is because the recording only takes a couple of hours out of your day.

TV Recording Time

The recording for TV scale payment under union rules is two hours per spot. If it goes over, overtime is paid. Arrive early. Studio time is very expensive and there is no wiggle room to linger and go over the studio time that the ad agency has booked.

Radio Recording Time

The booking time for radio scale under the union contract is one-and-a half hours for one spot.

Before you record, there are certain business practices that must be taken care of:

Contract. The contract is usually emailed to you and/or your agent beforehand. Look over it to make sure you understand everything and that there are no errors. If there is a mistake or misunderstanding, take care of any corrections before the recording session.

Script. The script(s) should be emailed to you before the recording session, along with your contract. The script will be very close to, if not the same as the script you with which auditioned. Even if the project is top secret and the actual script was not given to you to at the time of the audition, the final script will have a similar tone and emotion.

Once you enter the room:

The talent will be directed to enter a glass-enclosed room (the booth) equipped with a mic, script stand, and headphones. The creatives directing you will be on the other side of the glass with an engineer. They’ll be speaking to you through a speaker system. When they do not have a button pressed, you’ll be seeing them talk to each other and will not be able to hear them. It’s an inside joke that voiceover talent quickly learn how to read lips.

If your creative team is in a different city, you will be at a studio with an engineer and the creatives will be at a studio in their city, communicating with you and recording you through an ISDN (Integrated Services Digital Network) line.

The room, typically occupied by the writer and producer from the ad agency, is usually very friendly—after all, you are their approved choice. They trust you are going to come through for them and everything will go smoothly.

Once you’re recording, you should expect some direction.

For TV spots, if there is a rough cut of the spot available, it will most likely be show to you. If they do not have any film to show you, they will describe the visuals. The emotions and style they are looking for will match what you did in your audition to book the job.

For radio ads, you could be asked to record more takes with broader choices, as your voice is painting the entire picture. They cover a range of variables, as the last thing they would want to do is have to call you back and pay for you and the studio again to cover anything missing.

How do you know you did well at a recording session? If your audition was true to your ability and not overly edited, and you were easily able to step into the booth and follow their direction, your session mostly likely went very well. If your audition was heavily edited and the people directing you are struggling to get the subtle nuances that they expected, then you know they will probably replace you, and never be interested in using you again.

After the session, when the creatives have all the reads they need, you’ll be invited out of the booth, there will be lots of smiles, some goodbye chatter and you’ll be off to the rest of your day. Simple as that! Now get out there and nail it!